Vision

Become the leader in the production and distribution of household products in Africa by relying on:
technological innovation
sustainable development strategies
solid distribution systems

Mission

Provide the African market with cleaning
and hygiene products adapted to the needs
and purchasing power of local populations

Values

Honesty

work while respecting our colleagues, our collaborators, our customers, our suppliers, and the laws and regulations in force.

Solidarity

develop a family spirit, help our neighbor, and establish a climate of trust.

Innovation

always strive to improve the quality of our products, and adopt new working methods.

Excellency

Do it right the first time, don’t waste it.

Responsibility 

be aware of the social, economic, and environmental consequences of our activities, act to limit the negative effects and develop the positive effects